Brand management

“We position, strengthen, create and design brands as well as promote brand-conscious corporate management with the aim of improving performance in all areas of a business and touchpoints.”

Silberball Brand Management Modell

Brand management

The brand is for Silberball a leadership and control task for the entire company. In doing so, our principle is to bind business areas such corporate strategy, financing, product development, marketing and sales with creative, innovative and communicative ideas and measures to excellent market solutions. This is the pre-requisite for future-oriented and differentiating brands and companies.

Strategic Branding

SB_Icon_Produkte_RGB_1_Positionierung

Positioning

Logic
80%
Magic
20%

Along with the customer we use the Silberball method to develop sustainable, pioneering and differentiating market positioning. Namely for companies, brands, business sectors, products or services and communications solutions. We define USPs and implementation measures.
> Request infos <

Marken Elchtest - Silberball

Brand Elk Test

Logic
50%
Magic
50%

We analyze the brand understanding and behaviour of managers and stakeholders as well as brand staging of the main points of interactions (communication, sales, internal interfaces…) and provide concrete recommendations for action.
> Request infos <

Game Changing Strategy - Silberball

Game Changing Strategy

Logic
40%
Magic
60%

Strategies also require creativity. Therefore we develop ideas for unconventional and new forms of market cultivation, communication, product development and sales logic – but also for your entire business model.
> Request infos <

Markenzentrierte Werbanalyse - Silberball

Brand-centric Value Analysis

Logic
70%
Magic
30%

Does your mission statement match your market positioning? Your strategy your company values and your vision? We will let you know whether your goals and brand identity support or interfere with one another. In this context we work together with – among other things – so-called archetypes – routine patterns of behaviour – in order to shape incomparable brand identities.
> Request infos <

Markenportfolio - Silberball

Brand Portfolio

Logic
90%
Magic
10%

Do you have several brands or products that are not easy to differentiate between? Have you bought a company or built up a complex large range of products over the years? Together with you we are able to identify your stars, cash cows and poor dogs and can find the most suitable market strategy for you.
> Request infos <

Employer Branding - Silberball

Employer Branding

Logic
30%
Magic
70%

Do your own positioning with your potential staff. And do it before you put a job advert in the paper. We will help you to make your company be perceived as an attractive employer brand – to exactly those people who match your organisation and who are able to promote your brand.
> Request infos <

Content / Language

Typografie - Silberball

Corporate Wording

Logic
30%
Magic
70%

Language and texts are a decisive factor in brand differentiation. Which style suits you best – i.e. which one you should use – depends very much on your market positioning and your target groups. Using our Silberball method we develop brand-conforming, individual language styles with a high degree of recognition. In this way language is used as a central design element.
> Request infos <

Corporate Publishing - Silberball

Corporate Publishing

Logic
30%
Magic
70%

Do you have so much to talk about that you could actually fill a business report, a staff newsletter, a monthly magazine, a blog or an anniversary???? Then do it! Use content marketing to take on the management of opinion leadership. We will help you in the process. From A to Z. This means with careful research, editorial support and lively written texts.
> Request infos <

Newsroom Management - Silberball

Newsroom Management

Logic
70%
Magic
30%

We help companies to create and build up an internal team for the area of content management, delivery and controlling (“news desk”). We develop job designs, plan measures, put together an editorial process, support when choosing and using digital tools and are sparring partners of the newsroom team in this development. Should it be required we also take on jobs i.e. work alongside the newsroom team as external service providers.
> Request infos <

Managed Blog - Silberball

A Managed Blog

Logic
40%
Magic
60%

A good blog connects and builds a relationship with the public. A company’s board members, top or middle management or employees from different functional areas can write a blog about the company and position themselves thereby. We support the content and technical design of the blog, the regular maintenance, the writing style, designing and dealing with reactions of users. We also help to find external bloggers and platforms that can be integrated for support.
> Request infos <

Public Relations - Silberball

Public Relations

Logic
50%
Magic
50%

Communication media are not just suppliers of information. They are also opinion leaders. And image bearers. People place their trust in media reports. Often even more so than in alluring advertising images. The image that the public has of your business and your brand ultimately depends on your Public Relations. Silberball is able to support you with many years of experience and a vision that goes way beyond print media.
> Request infos <

Sensing (Multi-Sensing)

Multisensoric Branding - Silberball

Multi-sensing Branding

Logic
20%
Magic
80%

We see, hear, smell, touch and feel brands. Consciously and unconsciously. By using the Silberball method we are able to develop a multisensory brand identity with the highest recognition for defined target groups. We pinpoint colours, sound profiles, fragrances, materials and shapes, that all contribute to the chosen brand positioning and support each other along the way.
> Request infos <

Corporate Design - Silberball

Corporate Identity & Design

Logic
20%
Magic
80%
Interior Design - Silberball

Interior Deisgn

Logic
30%
Magic
70%

With the help of our sensory tools for branding we can define the design framework of your interior design. Whether it is for the design of shops, offices or trade fair stands. We create worlds of brand experience that appeal to all the senses.
> Request infos <

Packaging - Silberball

Packaging Design

Logic
20%
Magic
80%

Optics, feel, acoustics, smell – innovative packaging design appeals to all the senses. Thus, it is in a very immediate way, not only for the sale and presentation of goods, but also for branding. Silberball is able to transmit your brand values into packaging with added value.
> Request infos <

POS Inszenierung - Silberball

POS Staging

Logic
40%
Magic
60%

At the point of sale every centimetre counts. Trading offers a wealth of opportunities for a special staging of your products: from additional placements and its own advertising space to in-store radio spots. Silberball can define and create the right solution for a particularly eye-catching presentation of your product.
> Request infos <

Digital Brand Management

Digitale Markenfuehrung - Silberball

Digital Brand Management

Logic
50%
Magic
50%

How can brands behave correctly on the Internet? And where do they appear? On which interface? What does being active on social media mean and what is the goal behind it? Silberball can answer all these questions individually. Just because everything is possible on the Internet, doesn’t mean that everything is good for a certain brand.
> Request infos <

Webauftritt - Silberball

Web Presence

Logic
50%
Magic
50%

Web design, programming, online marketing solutions, SMS marketing, flash animations, advertising banner design, search engine optimization – why you should put your trust in Silberball here? Because for all of these services only Silberball has an overview of your brand and therefore your goals and target groups. So your website supports your brand – in terms of content, technology as well as on an emotional level.
> Request infos <

Online Kampagnen - Silberball

Online campaign

Logic
50%
Magic
50%

The user journey defines the digital touchpoints of your brand. Online campaigns, carefully planned and implemented by Silberball, therefore take your brand strategy and online habits of your target audience into consideration. The services include:

  • Google Analysis
  • Adword campaign
  • Retargeting campaigns
  • Facebook campaigns
  • Banner design
  • Recommendations for content distribution

> Request infos <

Social Media - Silberball

Social Media

Logic
50%
Magic
50%

Which social media channel matches my brand? In what type of social media do I find my target audience? Based on our user journey analysis, we develop a social media plan that covers the following services:

  • Recommendation of a suitable social media
  • Setting up of the channel
  • Editorial planning to ensure continuity
  • Content and design support
  • Applying the report of action and learning to new postings

> Request infos <

Video - Silberball

Video

Logic
30%
Magic
70%

Moving images are becoming ever-increasingly popular and are used more often on the Internet. The content and design of the video are critical, whether users choose to watch the film and – even more importantly – share it with their digital friends. Silberball is able take care of: the conception and the script as well as selection and briefing of the film crew.
> Request infos <

Management & Planning

Interaktionsmanagement - Silberball

Interaction Management

Logic
90%
Magic
10%

You have a clear goal but get lost in your daily business or don’t know what to tackle first? No problem. We can define your brand interaction points and set control measures that we will plan, budget and monitor. Just to make sure that you reach your brand targets.
> Request infos <

Medienplanung - Silberball

Media Planning

Logic
60%
Magic
40%

Welcome to the media jungle! We can help you to keep an overview: we not only plan and create your advertising campaigns to match your brand. We also choose the correct communication channels that are useful to your brand. Consistently and on a cross-media basis.
> Request infos <

Logic & Magic – branding excellence in the innovative SME sector

If you asking yourself why a book about branding excellence in the SME sector? It’s very simple: because it provides practical solutions for innovative small and medium entreprise (SME) sector whereas most other marketing primers take the large consumer brands to their breast.

In addition, the book connects two areas which are more often than handled separately: strategy and creativity. That makes the lecture interesting for entrepreneurs and those responsible for brands as well as for consultants and creative people alike. We take book orders under bregenz@silberball.com.

Please inform us of the delivery and vinvioce addresses as well as the number of copies you wish to order. Cost: 39.90 Euro plus postage.

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